Opinions from the studio.
Notes on AI craft, the stack, hiring for eye, and the small fights that make a campaign better. Written between renders.
Why AI content eats stock for breakfast
Stock photo libraries were built for a pre-AI world. Generative models make bespoke cheaper than generic — and better. Here is why the whole category is quietly ending.
How to brief an AI lab in three sentences
The best briefs are not the longest. Here is the three-sentence template we pin above every monitor in the studio — and the long conversation that earned it.
The case for 48-hour campaigns
Six-week timelines were a constraint, not a virtue. Here is what genuinely changes — culturally, creatively, commercially — when the whole sprint fits in a long weekend.
Prompt is not a style
A thousand prompt packs sold online. Zero of them make a brand look like itself. Style is decided in the four hours after the render — not the four seconds before.
Our AI stack, late 2026
An honest snapshot of what we actually run, what we dropped, and what we are quietly testing this quarter — with the reasons and the receipts.
Hiring for eye, not pipeline
Pipelines are copy-paste-able. Taste is not. Here is what we actually look for when the lab adds a seat — and the interview questions we threw out.